About the Workshop Series 

Pricing is more than a numbers exercise: accurate pricing reflects the true value of your products, including the labor invested. Accurate pricing communicates the worth of your work and provides fair returns. Thoughtful communication about pricing strengthens relationships with markets and customers. Most importantly, your pricing is what keeps you in business.

In these workshops, you will gain practical, immediately useable skills on setting prices.

Are you concerned about: 

• Covering costs?
• Generate profits?
• Reflecting the value of your farm or food business?

Join us to learn how to interpret sales and expense data, create pricing models, and apply strategies to make pricing decisions with clarity and confidence.

Attending both workshops is encouraged but not required.

Cian Dalzell, Carrot’s Senior Business Advisor and lead trainer will be your instructor. You can read more about Cian’s expertise here.

Workshop Dates & Locations

Registration priority given to Central Mass Grown members. These workshops are intended for producers who are actively farming and have managerial responsibility.

Lilac Hedge Farm | 216 Wachusett St, Rutland, MA 01543.

Part I: Setting Prices to Support Profitability. December 11th from 10:30 am to 1:00 pm. In person. Please register by 12.10

Part II: Budgeting Price Changes Due to Farm Investments. December 18th from 10:30 am to 1:00 pm. In person. Please register by 12.17

These workshops are free of charge. 

For questions, email Jeff Cole at jcole@thecarrotproject.org or call 617-674-2371 x 9.